alloy celeb blogger

Rob was a celebrity blogger on alloy.com in early 2008. Here is what he had to say:

January 18, 2008

Hey everyone, Rob Hoffman here! This is a very exciting time for me, and the fine folks at ALLOY have given me this forum to talk with you and share some of what’s going on right now.

To start at the beginning, I was born in Gainesville, Fla. My interest in dance began once I saw Michael Jackson dance, I didn't know I wanted to be a "dancer," I just knew I had to obtain what it was that he had that made his body turn into something magical when he moved to the music. So, of course I started imitating Michael's moves, and in kindergarten my mom hooked me up with an after school dance class. My interest in movement also led me to train in Tae Kwon Do for a number of years. Around 4th grade, me and my buddies picked up the home video camera and started making short movies. They were usually horror flicks with as much blood as possible. Well, to this day, we're still doing the same thing in my downtime and that's where all my crazy Internet videos come from. I was way into baseball and basketball as a kid, but there came a point where I had to choose between dance rehearsals and sports, and I chose dance but I still love me some basketball.

In 2001, I accomplished something I had always wanted but never dreamed would come true when I won Mr. Dance of America. Cheesy, but true. A year after that, I was ready to move to LA.

For the past few years I've been having a blast making a career for myself in acting which all started one lucky night when the producers of You Got Served spotted me in a club and asked me to audition for them. I got the role and the choreography job the next day. After You Got Served, I met my manager who helped open up all the doors for me to get where I am today so I can do all the fun jobs like Wild N' Outand She's The Man and Step Up 2 The Streets.

If there is one thing I would attribute to my success above anything else, it would be my mother. She supported and loved me to the fullest extent no matter what and I believe that is the greatest gift you can give a child -- with it, the possibilities are endless.

OK, that's all for now, but I'm gonna keep you guys up to date with all the fun stuff I'll be doing leading up to my Step Up 2 The Streets premiere!!!

-- Rob

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February 1, 2008

Hey Alloy,

I hope you're all doing well this week. As you might know, music plays a huge role in my movie, Step Up 2 The Streets. And let me tell you that the soundtrack is great -- I can't wait for you guys to hear all of the awesome songs that we have lined up in the movie! We've got some really amazing artists that are hot right now...Touchstone's timing is genius. Flo Rida's "Low" is prominent and is the number one song in the country right now -- can't ask for more!

Some of our clips from the movie are actually in the video, too. Another video Briana and I got to be involved in is the Enrique Iglesias video for "Push" -- it was really fun. And I hear they're shooting Missy's video from the movie in 3-D! The song's called "Ching-A-Ling," and you'll have to check out the video when they're done.

I'm gearing up for all of the publicity activities for the movie this week. We have a really big press interview day this weekend and then the premiere in Hollywood next week. I can't believe after all this time that we're only a few weeks away from the movie's opening on Valentine's Day. Now you know where to take your date!

I'll be back next week to let you know about all of my interviews and the big premiere.

-- Rob

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February 14, 2008

What’s up, my Alloy peeps! This past week has been absolutely crazy as we gear up for the release of Step Up 2. In my last blog, I left you with the news that I’d be doing a ton of press for the movie and that the premiere would be happening in Hollywood. Here’s a little update on those events:

Press days are always really long, but this one was really cool because I had a chance to do a little bragging about all of my fellow actors, choreographers and dancers in Step Up. The dancing and music in this movie are so innovative -- I feel really lucky to be part of it. I’m telling you…it’s hot!

The premiere took place on Monday in Hollywood at Arclight Cinemas (one of the coolest places to see movies). This was the first time that we had a chance to see the movie with the entire cast -- and it was awesome that Channing and Jenna from the first movie showed up to check it out (Channing’s got a pretty cool part in this one, too). After the movie, we all went to a party down the street and tore up the club. Touchstone Pictures should’ve put a camera in there for Step Up 3 because everyone was getting down. I guess that’s what you get with a movie full of some of the best dancers in the world.

Until next week…and happy Valentine’s Day to everyone! Go see Step Up 2 with your man or your lady.

-- Robert

[I'm not sure what happened, but the blog posts just stopped right after the premiere. It must've just been part of the press tour for SU2.]