Rob's Manager and Nicole Richie

Rob was initially approached by his manager Michael Baum after he saw him at Carnival. When asked how he met him, he is quoted as saying:

At the ‘Served’ wrap party, Michael Baum said ‘I saw you at Carnival; I had to meet the guy who walked around like he owned the place’, and gave me his card. I never called; I had no idea how powerful he was, but he tracked me down and said ‘let me represent you.’

If you google Michael Baum, nothing comes up. And I mean nothing. But I was able to find this on some website from India of all places:

Monday, March 16, 2009, 16:45 [IST]
New York (ANI): American socialite Nicole Richie has dropped former manager Benny Medina, after she got fed up with his meddling. Medina had shut down his Handprint Entertainment in January, but Richie kept his associate Michael Baum as her manager, with her former manager staying on as a consultant. Last week sources revealed that Richie, who had had enough of Medina's meddling, let him go. “I closed a deal on a clothing line for her but I'm a pay-for-play consultant. A gun for hire,” the New York Post quoted Medina, who still works with Jennifer Lopez and Marc Anthony, as saying. “If something comes across my desk, I'll call, but I'm not holding purses anymore,” he added. Richie's representatives have declined to comment on the matter.

Here's a photo Rob posted on Twitter of his manager, whom he affectionately referred to as the retard Michael Baum. Awwww, how sweet!